簡介

2021 年 11 月，FAB DAO 協助澎湖在地品牌「海皇」於 Tezos 鏈上架章魚乾 NFT，以每枚 2.5 XTZ（約新台幣 440 元）的價格出售。這是一次將 NFT 與實體電商結合的早期實驗——持有者只要燒毀手中的 NFT，就能免費兌換一份來自澎湖的真正章魚乾。

本計畫的 10 枚 NFT 在上架當晚即銷售一空，部分收藏者甚至以兩倍價格在二級市場轉手售出。有趣的是，至今所有 NFT 仍完好保存在收藏者的錢包中，沒有任何一枚被燒毀兌換——章魚乾的數位身份似乎比實體更具吸引力。這樣的 burn-to-redeem 行銷模式，也是台灣最早將實體商品兌換機制引入 NFT 領域的嘗試之一。

特殊機制

  • 燒毀 NFT 即可獲得真正的章魚乾一份（限台灣地址，免運費）
  • 銷售所得部分投入「海鮮皇族獎學金計畫」，作為社會資本公益實驗的一環；章魚乾由海風野味皇族商號提供

基本資訊

  • 合作夥伴：何欣潔、豆泥
  • 作品連結：objkt
  • 日期：2021-11-03
  • 獲得方式：填寫空投 NFT 的表單
  • 發行量：10 版
  • 價格：2.5xtz

Overview

In November 2021, FAB DAO helped Penghu Sea King — a local seafood brand from the Penghu Islands — list Dried Octopus NFTs on the Tezos blockchain, selling them at 2.5 XTZ (approximately NT$440) each. This was an early experiment in merging NFTs with physical e-commerce: burning the NFT entitled the holder to receive a real package of dried octopus shipped from Penghu.

All 10 NFTs sold out in a single evening, with some collectors reselling at double the price on the secondary market. In a delightful twist, no NFTs have ever been burned for redemption — every holder chose to keep their digital collectible rather than exchange it for the real thing. The digital octopus, it seems, proved more appealing than the dried one.

This burn-to-redeem model was one of the earliest physical-goods redemption experiments in Taiwan’s NFT space, pioneering a marketing approach that would later be adopted by other projects.

Special Mechanism

  • Burning the NFT entitles the holder to a real package of dried octopus (Taiwan addresses only, free shipping)
  • A portion of proceeds supports the Seafood Royal Scholarship Program, a social capital philanthropy pilot; dried octopus provided by Seafood Royal

Basic Information

  • Partners: Ho Hsin-Chieh, Mashbean
  • Work link: objkt
  • Date: 2021-11-03
  • Acquisition method: Airdrop application form
  • Edition size: 10
  • Price: 2.5 XTZ